Welcome to Golden Discounts, your source for stunning gold and diamond jewellery and a wide range of quality, big name watches, at possibly the lowest prices in the UK. We are a family run business and are proud to have served more than 7000 past customers. Golden Discounts offers customer service and integrity that we believe is second to none. We specialise in offering fine jewellery and watches at a fraction of the High Street price (and of most other internet merchants too!) Our jewellery is all brand new and supplied by famous High Street jewellery chains. Much of it is end of line or warehouse clearance stock and as such each individual piece is often supplied in multiples of only one or two - if you see something that you like, please don't wait - it may well be the only one that we have and when it's gone, it's gone! All of our watches are also brand new and generally come from the same suppliers as our jewellery, although we also import directly from the USA and as such we often stock models that are rare in the UK. We have recently agreed a new contract with a large USA wholesaler and in early April we will be importing lots of new models from Seiko, Casio and Citizen to name but a few. Look out for our Ladies diamond encrusted Seiko models - they are absolutely stunning and you will simply not believe the prices! We buy in bulk, we sell quickly, and we pass the incredible savings on to you. Recent customer comments "The ring came today, it really is stunning, it took my breath away! I can't believe you can let them go for that money. I'm a jeweller and it is first class quality! You always have your doubts when you're buying online at great prices and I will be honest, I have bought some horrors from other sellers! Good luck with your shop, people would be mugs not to buy! I will be returning, thanks again, Amanda xxx" "Oh wow, my ring arrived this morning and it is stunning, I could have spent £200/£300 and not been as happy with it, are you quite positive its diamonds? They're so big, I wasn't expecting that, they were large in your picture but thought it was just an enlarged picture, was expecting them to be half the size they are. It is a stunning ring, you can be very wary buying things online - you just never can tell, and this is the first time I have bought jewellery this way but you made it a carefree experience, so thank-you once again and good luck with your business. Thank you very much, from a very happy customer. Sincerely, Lisa"